Focus Group Responses (2)

1. What features would be important when it comes to carrying the iPaq with you?
Most of target audience said the iPaq would have to be secure and comfortable without it being irritating or in the way. A third of the group said fashion would be important when carrying the iPaq. Some said it should be light, where as others said the packaging should have the option to attach weights to it, so as your fitness level increases you can make it harder. One person in the group said the packageing had to be subtle, if it was obvious they would not wear it, they used the example of clipping something onto your belt as being too obvious.

2. Where are some common area's in Wellington you work out or walk?
Aro Valley, Thorndon, Cuba Street, Lambton Quay, Courtney Place, Kelburn, The Waterfront, Massey Campus, Botanic Gardens and around Parliament.

3. Please outline your average day. The more detail the better.
The information we got from the members in the target audience outlining their average day, was used to put together the scenario in our first presentation.

This is Jane,
"Hi I'm Jane"
Jane gets out of bed around seven or eight o'clock, she is usually in a hurry in the morning so doesn't have time for breakfast before heading out the door to university. Jane walks half an hour to get to university, at lunchtime Jane just buys lunch in town. Around 6.30pm Jane gets a bus home. In the evening Jane studies and relaxes at home, she has an easy and quick dinner then occasionally goes to the gym, but usually just ends up watching DVD's before heading to bed.

This is Peter,
"Hi I'm Peter"
Peter is Jane's boyfriend and Peter has the serious game Fitness Freaks on his iPaq.
Peter gets up when Jane does around seven or eight o'clock, he then lounges around online and takes a shower. Occasionally he has breakfast, but most of the time he doesn't bother. Around nine thirty Peter activates FF on his iPaq and walks to Class. After class Peter activates FF again and walks around the campus for an hour and finds some kind of food before his next class. When that class is over Peter then walks around again to build up his FF character, this time with a friend and they get a snack. Peter then has another couple of hours of class before he walks home and finds some kind of food to eat for dinner. Peter spends the rest of his night sitting at his computer and heads to bed just before midnight.

Before he got FF on his iPaq Peter would not make an effort to walk to university or to spend his free time at university walking around rather then just still down and chatting to his friends in his breaks between class.